
Retention marketing for British premium & heritage brands
Retention marketing for British premium & heritage brands
We help fashion brands rooted in craft and character turn browsers into loyal customers - through beautifully designed email and SMS marketing.
We help fashion brands rooted in craft and character turn browsers into loyal customers - through beautifully designed email and SMS marketing.

Retention marketing for British premium & heritage brands
We help fashion brands rooted in craft and character turn browsers into loyal customers - through beautifully designed email and SMS marketing.
The Art of Customer Loyalty
The Art of Customer Loyalty
The Art of Customer Loyalty
In today’s premium fashion market, standing out takes more than beautiful products - it takes loyalty, longevity, and lasting connection.
At Westbury Studio, we craft retention journeys for British premium and heritage fashion brands - from countryside staples to contemporary labels. Every email we create is thoughtful, on-brand, and quietly persuasive.
Whether it’s a welcome flow steeped in story or a gentle nudge toward restocking a wardrobe staple, we help your customers come back - season after season.
In today’s premium fashion market, standing out takes more than beautiful products - it takes loyalty, longevity, and lasting connection.
At Westbury Studio, we craft retention journeys for British premium and heritage fashion brands - from countryside staples to contemporary labels. Every email we create is thoughtful, on-brand, and quietly persuasive.
Whether it’s a welcome flow steeped in story or a gentle nudge toward restocking a wardrobe staple, we help your customers come back - season after season.
In today’s premium fashion market, standing out takes more than beautiful products - it takes loyalty, longevity, and lasting connection.
At Westbury Studio, we craft retention journeys for British premium and heritage fashion brands - from countryside staples to contemporary labels. Every email we create is thoughtful, on-brand, and quietly persuasive.
Whether it’s a welcome flow steeped in story or a gentle nudge toward restocking a wardrobe staple, we help your customers come back - season after season.






%
Increase in repeat Purchases
Increase in repeat Purchases
%
Increase in Customer LTV
Increase in Customer LTV
%
Increase in Post-Purchase Flow Revenue
Increase in Post-Purchase Flow Revenue






Legacy Is Built One Purchase at a Time
Legacy Is Built One Purchase at a Time
Legacy Is Built One Purchase at a Time
Your most profitable customers already know your name.
We ensure they never forget it.
Your most profitable customers already know your name.
We ensure they never forget it.
Your most profitable customers already know your name.
We ensure they never forget it.
Using data-driven Klaviyo flows designed with discretion and craft, we increase return purchases and deepen brand affinity - without overwhelming your audience.
Using data-driven Klaviyo flows designed with discretion and craft, we increase return purchases and deepen brand affinity - without overwhelming your audience.
Using data-driven Klaviyo flows designed with discretion and craft, we increase return purchases and deepen brand affinity - without overwhelming your audience.
Our Expertise
Whether you’re an emerging label or an established name, we meet you where you are - crafting retention systems that scale with you and reflect the elegance of your brand.
From welcome flows to post-purchase journeys, every touchpoint is designed to deepen customer connection - not just push promotions.
Here’s how we help British luxury and heritage fashion brands stay top of mind - and top of inbox - season after season:
Whether you’re an emerging label or an established name, we meet you where you are - crafting retention systems that scale with you and reflect the elegance of your brand.
From welcome flows to post-purchase journeys, every touchpoint is designed to deepen customer connection - not just push promotions.
Here’s how we help British luxury and heritage fashion brands stay top of mind - and top of inbox - season after season:
Our Process Is Personal
We take the time to understand your product, your customer, and your growth goals - working in a way that reflects the thoughtful, detail-led nature of your brand.
Here’s how we approach every project, from first call to final results:
1
Initial Consultation
We begin with a private call to understand your brand, voice, and customer base.
1
Initial Consultation
We begin with a private call to understand your brand, voice, and customer base.
1
Initial Consultation
We begin with a private call to understand your brand, voice, and customer base.
2
Strategic Design
A bespoke retention plan tailored to your seasonal calendar, voice, and values.
2
Strategic Design
A bespoke retention plan tailored to your seasonal calendar, voice, and values.
2
Strategic Design
A bespoke retention plan tailored to your seasonal calendar, voice, and values.
3
Build & Refine
Every flow, campaign, and segment built in Klaviyo - designed to feel native to your brand.
3
Build & Refine
Every flow, campaign, and segment built in Klaviyo - designed to feel native to your brand.
3
Build & Refine
Every flow, campaign, and segment built in Klaviyo - designed to feel native to your brand.
4
Ongoing Optimisation
With regular reporting and refinement, we ensure performance never comes at the cost of elegance.
4
Ongoing Optimisation
With regular reporting and refinement, we ensure performance never comes at the cost of elegance.
4
Ongoing Optimisation
With regular reporting and refinement, we ensure performance never comes at the cost of elegance.

+
Years of experience

+
Years of experience

+
Years of experience
Trusted by British Brands
Trusted by British Brands
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
4.5
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
4.5
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
4.5
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
4.5
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
4.5
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
4.5
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
4.5
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
“It's rare to find someone who understands not only Klaviyo, but how to communicate with our audience in a tone that feels authentic to our heritage brand."
4.5
"Matt understood our brand better than we did. The flows he built feel seamless - elegant, effective, and unmistakably us."
Recent Campaigns & Flow Designs
From welcome journeys that feel like a handwritten note, to seasonal announcements that drive sales without shouting, each piece is built to balance performance with poise.
Your Questions Answered
Your Questions Answered
We work with a small number of brands who share our values - clarity, craft, and consideration.
If you’d prefer to speak directly, we’d be happy to arrange a private consultation.
We work with a small number of brands who share our values - clarity, craft, and consideration.
If you’d prefer to speak directly, we’d be happy to arrange a private consultation.
What types of brands do you work with?
We specialise in British luxury fashion and heritage-inspired clothing brands - from countryside classics to contemporary labels. If your brand values craftsmanship, storytelling, and timeless style, we can help you bring that to life through considered, on-brand email marketing.
Why is Westbury Studio the right fit for heritage and countrywear brands?
How much does it cost to work with you?
Do you offer one-off projects or only retainers?
How quickly can we start?
What types of brands do you work with?
We specialise in British luxury fashion and heritage-inspired clothing brands - from countryside classics to contemporary labels. If your brand values craftsmanship, storytelling, and timeless style, we can help you bring that to life through considered, on-brand email marketing.
Why is Westbury Studio the right fit for heritage and countrywear brands?
How much does it cost to work with you?
Do you offer one-off projects or only retainers?
How quickly can we start?

Interested? Let’s Talk.
If Westbury Studio feels like the right fit, we’d be glad to learn more about your brand.
Click below to schedule a private consultation.

Interested? Let’s Talk.
If Westbury Studio feels like the right fit, we’d be glad to learn more about your brand.
Click below to schedule a private consultation.

Interested? Let’s Talk.
If Westbury Studio feels like the right fit, we’d be glad to learn more about your brand.
Click below to schedule a private consultation.