Email marketing without discount dependency
Email marketing without discount dependency
We build margin-protecting email revenue engines that convert at full price for brands built on quality and story — using our proven DNA Email System.
We build margin-protecting email revenue engines that convert at full price for brands built on quality and story — using our proven DNA Email System.
*Only 2 new brands accepted this month
Email marketing without discount dependency
We build margin-protecting email revenue engines that convert at full price for brands built on quality and story — using our proven DNA Email System.
*Only 2 new brands accepted this month
Why Brand Voice Matters
Why Brand Voice Matters
Why Brand Voice Matters
In premium DTC, your voice is as important as your product.
Most email marketing relies on generic templates and constant promotions - tactics that erode margins and train customers to wait for discounts.
Our DNA Email System extracts your authentic voice directly from your materials, ensuring every email sounds unmistakably like your brand.
We then build email revenue systems that convert at full price without damaging your positioning or brand equity.
Strategy, copywriting, custom design, reporting - all in your true voice.
In premium DTC, your voice is as important as your product.
Most email marketing relies on generic templates and constant promotions - tactics that erode margins and train customers to wait for discounts.
Our DNA Email System extracts your authentic voice directly from your materials, ensuring every email sounds unmistakably like your brand.
We then build email revenue systems that convert at full price without damaging your positioning or brand equity.
Strategy, copywriting, custom design, reporting - all in your true voice.
In premium DTC, your voice is as important as your product.
Most email marketing relies on generic templates and constant promotions - tactics that erode margins and train customers to wait for discounts.
Our DNA Email System extracts your authentic voice directly from your materials, ensuring every email sounds unmistakably like your brand.
We then build email revenue systems that convert at full price without damaging your positioning or brand equity.
Strategy, copywriting, custom design, reporting - all in your true voice.
Featured Work: TWELVEBORE
Twelvebore is a British field sports brand built on craftsmanship, founder-led storytelling, and a premium countryside aesthetic.
We rebuilt their entire email revenue engine - from foundational flows to weekly campaigns - all written in the founder’s authentic voice using our DNA Email System.
This approach allowed us to capture the brand’s depth, heritage, and point of view without relying on discount-driven tactics.
Within the first month, email became their primary revenue channel - with 49% open rates and 7% click rates driving 57% of total monthly brand revenue*, far exceeding industry benchmarks.
*Data collected from Klaviyo through October 2025
%
Average
Open Rate
Average
Open Rate
%
Average Click Rate
Average
Click Rate
Average
Click Rate
%
Revenue
From Email
Revenue
From Email
How the DNA Email System Works
How the DNA Email System Works
How the DNA Email System Works
The DNA Email System is built for DTC brands that want to compete on quality, story, and craftsmanship - not price
The first 3 months are covered by a single upfront payment of £1,485, which includes complete brand voice extraction, custom templates, campaigns, and your full revenue engine setup.
After that, ongoing execution and optimisation continue at £495/month.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
The DNA Email System is built for DTC brands that want to compete on quality, story, and craftsmanship - not price
The first 3 months are covered by a single upfront payment of £1,485, which includes complete brand voice extraction, custom templates, campaigns, and your full revenue engine setup.
After that, ongoing execution and optimisation continue at £495/month.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
The DNA Email System is built for DTC brands that want to compete on quality, story, and craftsmanship - not price
The first 3 months are covered by a single upfront payment of £1,485, which includes complete brand voice extraction, custom templates, campaigns, and your full revenue engine setup.
After that, ongoing execution and optimisation continue at £495/month.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
Here's our systematic approach:
Here's our systematic approach:
Here's our systematic approach:
1
Brand DNA
We use a source-based methodology to extract your authentic brand voice directly from your materials - ensuring every email sounds unmistakably like you, not a generic DTC template.
1
Brand DNA
We use a source-based methodology to extract your authentic brand voice directly from your materials - ensuring every email sounds unmistakably like you, not a generic DTC template.
1
Brand DNA
We use a source-based methodology to extract your authentic brand voice directly from your materials - ensuring every email sounds unmistakably like you, not a generic DTC template.
2
Authentic Email Copy
Using your voice DNA, we create strategic email copy that strengthens positioning, builds trust, and drives predictable revenue without discount dependency.
2
Authentic Email Copy
Using your voice DNA, we create strategic email copy that strengthens positioning, builds trust, and drives predictable revenue without discount dependency.
2
Authentic Email Copy
Using your voice DNA, we create strategic email copy that strengthens positioning, builds trust, and drives predictable revenue without discount dependency.
3
Complete Email System Setup
You receive a full set of custom branded email templates plus a high-converting popup. From month 1, you receive 4 emails per month (campaigns and/or flows), progressively building a complete revenue engine over 3–6 months - one that encourages full price conversions rather than relying on constant promotions.
3
Complete Email System Setup
You receive a full set of custom branded email templates plus a high-converting popup. From month 1, you receive 4 emails per month (campaigns and/or flows), progressively building a complete revenue engine over 3–6 months - one that encourages full price conversions rather than relying on constant promotions.
3
Complete Email System Setup
You receive a full set of custom branded email templates plus a high-converting popup. From month 1, you receive 4 emails per month (campaigns and/or flows), progressively building a complete revenue engine over 3–6 months - one that encourages full price conversions rather than relying on constant promotions.
4
Monthly Execution & Optimization
Every month you receive 4 emails, A/B testing, segmentation optimisation, deliverability monitoring, list cleaning, and a performance report with strategic recommendations - ensuring consistent, brand-safe revenue growth without eroding margins.
4
Monthly Execution & Optimization
Every month you receive 4 emails, A/B testing, segmentation optimisation, deliverability monitoring, list cleaning, and a performance report with strategic recommendations - ensuring consistent, brand-safe revenue growth without eroding margins.
4
Monthly Execution & Optimization
Every month you receive 4 emails, A/B testing, segmentation optimisation, deliverability monitoring, list cleaning, and a performance report with strategic recommendations - ensuring consistent, brand-safe revenue growth without eroding margins.
Your Questions Answered
Your Questions -
Answered
Your Questions Answered
Most email marketing sounds like generic DTC copy-paste - the same templates, the same tactics, and the same reliance on discounts to drive revenue.
We’ve spent 3+ years working with premium DTC brands where quality, story, and craftsmanship matter. We understand why discount-heavy email strategies damage margin, dilute positioning, and train customers to wait for offers.
That’s why we built the DNA Email System - to extract your authentic brand voice and build a complete email revenue engine that prioritises full price sales.
Every part of the system is tailored to brands that compete on identity, not aggressive promotions - including strategy, flow architecture, copywriting, design, segmentation, A/B testing, and reporting.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
Most email marketing sounds like generic DTC copy-paste - the same templates, the same tactics, and the same reliance on discounts to drive revenue.
We’ve spent 3+ years working with premium DTC brands where quality, story, and craftsmanship matter. We understand why discount-heavy email strategies damage margin, dilute positioning, and train customers to wait for offers.
That’s why we built the DNA Email System - to extract your authentic brand voice and build a complete email revenue engine that prioritises full price sales.
Every part of the system is tailored to brands that compete on identity, not aggressive promotions - including strategy, flow architecture, copywriting, design, segmentation, A/B testing, and reporting.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
Most email marketing sounds like generic DTC copy-paste - the same templates, the same tactics, and the same reliance on discounts to drive revenue.
We’ve spent 3+ years working with premium DTC brands where quality, story, and craftsmanship matter. We understand why discount-heavy email strategies damage margin, dilute positioning, and train customers to wait for offers.
That’s why we built the DNA Email System - to extract your authentic brand voice and build a complete email revenue engine that prioritises full price sales.
Every part of the system is tailored to brands that compete on identity, not aggressive promotions - including strategy, flow architecture, copywriting, design, segmentation, A/B testing, and reporting.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
What types of brands do you work with?
We work with premium DTC brands that want to compete on quality, story, and craftsmanship - not price. If your brand’s value comes from materials, design, heritage, founder story, or craftsmanship, then our DNA Email System is built for you.
Why is Westbury Studio the right fit for premium DTC brands?
How does payment work?
Do you offer one-off projects or only retainers?
How quickly can we start?
What types of brands do you work with?
We work with premium DTC brands that want to compete on quality, story, and craftsmanship - not price. If your brand’s value comes from materials, design, heritage, founder story, or craftsmanship, then our DNA Email System is built for you.
Why is Westbury Studio the right fit for premium DTC brands?
How does payment work?
Do you offer one-off projects or only retainers?
How quickly can we start?
What types of brands do you work with?
We work with premium DTC brands that want to compete on quality, story, and craftsmanship - not price. If your brand’s value comes from materials, design, heritage, founder story, or craftsmanship, then our DNA Email System is built for you.
Why is Westbury Studio the right fit for premium DTC brands?
How does payment work?
Do you offer one-off projects or only retainers?
How quickly can we start?
Ready to Get Started?
The DNA Email System is £1,485 upfront (covering your first 3 months), then £495/month ongoing thereafter.
This includes your complete email revenue system - popup, email templates, automated flows, campaigns, brand voice extraction, execution, and monthly reporting - all designed to generate predictable, full-price revenue without discount dependency.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
Book a 30-minute call to see if the DNA Email System is right for your brand.
Ready to Get Started?
The DNA Email System is £1,485 upfront (covering your first 3 months), then £495/month ongoing thereafter.
This includes your complete email revenue system - popup, email templates, automated flows, campaigns, brand voice extraction, execution, and monthly reporting - all designed to generate predictable, full-price revenue without discount dependency.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
Book a 30-minute call to see if the DNA Email System is right for your brand.
Ready to Get Started?
The DNA Email System is £1,485 upfront (covering your first 3 months), then £495/month ongoing thereafter.
This includes your complete email revenue system - popup, email templates, automated flows, campaigns, brand voice extraction, execution, and monthly reporting - all designed to generate predictable, full-price revenue without discount dependency.
We only take on 2 new brands per month to maintain exceptional quality. Once slots are filled, applications are closed.
Book a 30-minute call to see if the DNA Email System is right for your brand.